2020 Hyundai Tucson launched, starts at Rs 22.30 lakh

Hyundai Motor India Limited (HMIL) on Tuesday launched the Tucson 2020 SUV at a starting price of ₹22.3 lakh (ex-showroom, introductory, pan India).

Hyundai Motor showcased 3 legendary and bestselling brands All-New CRETA- The Ultimate SUV, Spirited New VERNA and the new TUCSON in the ‘The Next Dimension’ through the ‘VIRTUAL WORLD OF HYUNDAI’. In the Industry First-ever full-scale human-centric design showcase, Hyundai’s exclusive session bridged distances between the Dynamic Physical and Digital Worlds, while keeping the experience alive.

Speaking at the Industry First, most advanced virtual-reality experience, SS Kim, MD & CEO, Hyundai Motor India Limited said, “We are glad to introduce you to the Virtual World of Hyundai in an exceptional digital experience – ‘The Next Dimension’. With its technological prowess, Hyundai has created a New Paradigm bringing the new experience alive. ‘The Next Dimension’ is an immersive expression of different cultures through Human-Centric Design. Being an Innovation Centric organization, Hyundai has brought together the Virtual World of 3 Iconic brands – ALL New CRETA, Spirited New VERNA and the launch of the new TUCSON, in a Larger Than Life POD Lab Space creating a new benchmark in the Indian automotive industry.”

“With over 6.5 million customers worldwide, TUCSON is one of the best-selling SUV’s across the world. The new TUCSON unveiled recently at the Auto Expo 2020 is a testimony of our commitment to bring the best of global products and technology for our customers in India and we are confident that this SUV will set a new benchmark in the industry,” he added.

Segment 1: Success of All-New CRETA – The Ultimate SUV

‘The Next Dimension’ was divided into three segments. It began with a showcase of the Record-Breaking Success of the All-New CRETA – ‘The Ultimate SUV’ with over 45,000 bookings.

CRETA has been a bestseller in its segment since inception and has consistently been the most preferred SUV in India with over 4.85 Lakh happy CRETA customers.  Despite challenging times and intense competition, the newly launched All-New CRETA – The “Ultimate SUV” has showcased Brand Supremacy becoming Number 1 selling SUV in its segment for the last 2 consecutive months. This Power-packed Ultimate SUV is an Ultimate all-rounder, from styling to comfort, Connectivity to performance, and in safety providing Ultimate customer care.

Segment 2:  The Spirited New VERNA – Live The Thrill

The second phase of ‘The Next Dimension’ laid the spotlight on Hyundai’s leading product in the Sedan segment The Spirited New VERNA. Hyundai Verna continues to be a bestselling product with 26 industry accolades and over 5.28 Lac happy customers in domestic and export markets.

VERNA is Hyundai’s Super Performer Brand and with its strong fan following, is amongst the most loved Sedans in India. The recently launched India’s First Fully Connected sedan – The Spirited New VERNA, is an All-rounder sedan with Human Technology Connect. It is comprised of Futuristic Design, Smart Connect, Ingenious Detailing and Superior Dynamics for new age aspirational customers. Styling, Brand Reputation, Dynamic Performance & advanced technology, Segment Best Features and Driving comfort offers a superior product experience to the customers.

Segment 3: The Launch of : The new TUCSON – ANNOUNCE YOUR ARRIVAL

In the last segment, Hyundai launched its Flagship Premium SUV, the new TUCSON. The new TUCSON redefines the Premium SUV experience with its Dynamic & Robust appeal, Luxurious interiors, Advanced Technology & Connectivity. With a legacy of 3 highly Trusted & successful Generations and over 6.5 million customers worldwide, TUCSON is one of the best-selling SUV’s across the world. Tucson’s strong success is apparent from the overwhelming response it has received from experts and from customers, winning many prestigious awards in India since its launch in 2016.

The new TUCSON is engineered to deliver a modern premium SUV experience. It is based on 5 key pillars: Premium & Bold Styling, Dominant Performance, Smart Technology & Comfort, Enhanced Connectivity, and Advanced Safety.

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