Tata Motors and Indian Oil partner to launch Diesel Bharo – Truck Jeeto campaign

Press Release

Tata Motors, India’s largest commercial vehicle manufacturer has joined hands with IndianOil, the largest retailer of petroleum fuels to launch the ‘Diesel Bharo – Truck Jeeto’ campaign to boost diesel sales during the festive season. The campaign was formally launched today by Mr. Gurmeet Singh, Director (Marketing), IndianOil, and Mr. R T Wasan, Vice President, MHCV Product Line, CVBU, Tata Motors, at an IndianOil outlet in Sarsan, Mumbai–Pune highway.

The ‘Diesel Bharo – Truck Jeeto’ campaign will run for a period of 90 days. Customers making a diesel purchase of 50 litres or more on a single bill from an IndianOil outlet between September 10, 2019 to December 8, 2019 will stand a chance to win a bumper prize of a brand new Tata Ultra truck at the end of every 30 days. 45 lucky winners will take home a Tata Ace Gold every alternate day. In addition to this, 10,000 lucky customers also stand a chance to win High-Speed Diesel worth Rs. 1,000 each. To participate, the customers will have to send a simple SMS on 99114 10000 with details of their Bill and quantity.

Speaking at the inaugural function, Mr. R T Wasan, Vice President, MHCV Product Line, CVBU, Tata Motors, said, “At Tata Motors, we are proud to continue our long-standing association with IOCL leveraging each other’ strengths to offer superior products with guaranteed performance. Through this Diesel Bharo – Truck Jeeto campaign, we will be reaching out to all our customers to promote the use of high-quality high-speed diesel, Tata Motors genuine oil and Tata Motors DEF from the largest network of IOCL and TML channel partners. We are continuously supportive of campaigns that create a new benchmark for innovation. Our trucks have always been responsive to the adoption of newer innovations assuring the customers of a smooth quality drive.”

Mr. Gurmeet Singh, Director (Marketing), IndianOil, said, “IndianOil has always strived to serve every single customer of IndianOil. This campaign is yet another initiative in our efforts to engage with and delight our customers. I am sure that with this campaign, more and more customers shall become a part of the IndianOil family and give us an opportunity to energize their lives.”

Introduced in 2005, Tata Ace has successfully pioneered the concept of mini-trucks in India with more than 22 lakh Ace variants sold across the country. The Tata Ace family of vehicles has been constantly evolving, strategically identifying and filling gaps in the market ahead of its time. The Ultra trucks offered by Tata Motors are developed as per Global Trucking Standards and offers superior fuel efficiency, versatility, power, speed, carrying capacity along with stylish, futuristic and smart car-like utility features.

This offer is available at over 27,000 IOCL fuel stations across the country.