Volkswagen Passenger Cars India announced the implementation of the New Brand Design and Logo, across all its 150 dealerships in the country. With customers at the heart of the brand, Volkswagen India is working towards providing a unique experience and creating new mediums to connect with customers. Through the implementation of the new brand design, Volkswagen aims to make its dealerships more human, attractive, and emotional. Following the phase-wise approach, Volkswagen has already implemented 30 touchpoints in phase I and plans to complete the remaining touchpoints in a phased-wise manner in the year 2021.
Through the new brand design and logo, Volkswagen aims to make people’s lives brighter with their products, along with showcasing a young and vibrant identity and be more inviting to its customers, both new and existing. Additionally, as a part of this strategy, the brand will also provide behavioural training to its entire staff, including frontline personnel like salesmen and service advisors, to make them more customer oriented.
Today, customers are increasingly obtaining information via digital channels, and Volkswagen’s new brand design has a consistent digital orientation. The brand will offer prospective and current customers across different age groups, easy access to information about specifications of its cars, pricing, financing, and servicing needs, offline as well as online. With digitisation at the forefront, Volkswagen also introduced the “Sarvottam 2.0” program, with an intent to provide a seamless and transparent customer experience that’s digitally enabled, technologically advanced, efficient, connected, and provides curated solutions to customer’s requirements.
Commenting on the announcement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360° customer experience, that is intriguing and contemporary across all channels and appeals to our customers.”
With this evolution, the brand will be more digital, human, and modern. Customers will be able to experience the new brand design across Volkswagen showrooms in India along with its biggest car launch of the year, the Taigun.