2020 – A year of learning and new achievements for Big Boy Toyz
By Sanjay Jadhav
December 24, 2020
The year 2020 has been a difficult yet a great learning year for each and everyone. Every market has witnessed a down fall but Big Boy Toyz, premium pre-owned Cars Company continues to emerge as a major leader in the pre-owned luxury car market as they ventured into the digital space for the Indian automobile Industry, by introducing the first ever 360-degree virtual tour of their Headquarters on their website and their recently launched app.
Being India’s first showroom to reach out to its audience using this technology, BBT introduced this to ensure maximum digital access to the BBT showroom for the consumers via their digital platform – it is as good as being physically present in the HQ with almost 80% approximate experiential marketing for the consumers.
Initial few months were a difficult phase as they faced challenges in procurement of cars, stock being stagnant and transportation to name a few, but rounding up the year on a good note, BBT closed some amazing deals as they procure cars from celebrities like Hrithik Roshan, Virat Kohli, Harbhajan Singh and Singer Manj Musik.
Mr Jatin Ahuja, Founder & CEO, BBT quips,” Hrithik’s Mediterranean Blue Metallic Rolls Royce Ghost Series II and Harbhajan’s Black Hummer H2 was another great achievement for BBT as both were sold out within a month of procurement. Adding on to our journey, Virat Kohli’s Black BMW 730LD M SPORT and Black Audi A8 W12, Singer Manj Musik’s White Jaguar XF are a few other deals closed by our team at Big Boy Toyz.”
Being the leading players in the industry, BBT leaves no stone unturned to provide the best experience and leading cars to their customers. Adding to the same, Mr Ahuja said,” With the pandemic, people now prefer travelling by their personal transport and with the increase in demand for SUVs and Motorhomes, BBT has recently procured a White Toyota Hiace Commuter 2755cc, Turbocharged, In-Line 4-cyl, DOHC 6-Speed Automatic Transmission, Multi Utility Vehicle, 12-seater. This spacious luxury motorhome is a comfort traveller with all necessary amenities available in it.”
“We have surpassed last year sales number this year and with 65% revenue from our Digital store, we look forward to 2021 with great enthusiasm and believe that we will achieve 100% growth in the first quarter itself. The demand for pre-owned cars will see a rise as we walk into 2021 considering people now prefer personal commute”, adds Mr Ahuja.
