Jaguar I-Pace: Jaguar wants to (literally) redefine the Car
The Oxford Dictionary defines the car as powered by an ‘internal combustion engine’.
The Jaguar I-Pace won the 2019 World Car of the Year and European Car of the Year. However, it doesn’t fit in the definition of ‘Car’ itself. At least not in the way the Oxford Dictionary defines one. It defines a car as ‘A road vehicle, typically with four wheels, powered by an internal combustion engine and able to carry a small number of people.’
Now, the Oxford Dictionary is the standard for spoken/written English. Jaguar won’t be happy when their award-winning performance electric SUV doesn’t fall in the scope of the definition of a car. Hence, Jaguar is spearheading a campaign for Oxford Dictionary to change their definition of the word Car.
David Browne, head of Jaguar Land Rover’s naming committee, said “A lot of time and thought is put into the name of any new vehicle or technology to ensure it is consumer-friendly, so it’s surprising to see that the definition of the car is a little outdated. We are therefore inviting the Oxford English Dictionary and the Oxford Dictionaries to update its online classification to reflect the shift from traditional internal combustion engines towards more sustainable powertrains.”
The Jaguar I-Pace was revealed last year to join the performance EV line-up of Jaguar. It has a 90 kW lithium-ion battery, two Jaguar-designed motors, and a bespoke aluminum structure, the I-PACE is capable of 0-100 kmph (0-60mph) in 4.5 s and a range of up to 470 km (292 miles) (WLTP).