Kia inaugurates its first digital showroom
Accelerating its efforts towards offering advanced digitized services to its customers, Kia India inaugurates its first digital showroom in Mumbai. Located in Prabhadevi – one of the busiest hubs of Mumbai, the showroom is an effort towards digitizing the consumer experience within the select traditional 1S and 3S facilities of Kia India. The newly launched digital showroom is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards, and a media wall. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security, and reliability to the customers. On the other hand, the newly inaugurated facility is also an effort towards minimizing the investment and operational challenges of the dealership by rightsizing the infrastructure. Kia India is planning to introduce three more showrooms based on the same concept in Delhi, Chennai, and Bangalore by end of this year.
Speaking about Kia India’s first digital showroom launch, Mr. Tae-Jin Park, Executive Director & CSBO, Kia India, said, “In today’s tech-savvy world, digitalisation is inevitable and businesses cannot ignore it. Since its debut in India, Kia has always prioritized digitisation in our services to enhance the customer experience- we strongly believe in leveraging the power of digital to make vehicle purchase and ownership convenient. After the successful introduction of Kia Digi-Connect, our new digital showroom in Mumbai is another move towards providing a matchless customer experience.”
He further added, “Our new digital showroom is a democratic solution, designed keeping customer centricity and dealer profitability in mind. An optimal business model for the dealership is the requirement of today’s era owing to the rapid transitions towards digitalisation in the automotive business. Introduction of this facility is a step aligned towards this paradigm shift in the automotive retail.”
Spread across 606 sq. mtr., the showroom will have five vehicles on display. Customers can witness the digitization from their first step in the showroom by digitized registration desk. The showroom is artistically designed to display Kia’s current product portfolio coupled with the heritage of the brand and its vision towards to the future. The 3D configurator zone in the facility enables the customers to customise and design their favourite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product.
Kia has spearheaded the digital transformation in the Indian automotive industry and pioneered an Omni channel PHYGITAL process with end-to-end digitization of its sales management by seamlessly aligning with its dealer partners. The company recently introduced a unique phygital initiative via an integrated solution application called ‘Kia Digi-Connect’ to offer customized virtual consultation for customers via video conferencing with the nearest dealerships along with a plethora of other options to further enrich the digital buying experience for its customers. Since its entry in the Indian market, digital innovation has been at the core of Kia’s business strategy. Kia India has also focused on digitizing its customer experience at all interactions, providing a consistent integrated user experience across Kia’s website, physical dealerships, and the unique brand experience centre called Kia360. With changing times, Kia has evolved to offer experiences that are not only safe and secure but also cater to the evolving needs of today’s customers. Kia India was the first OEM to introduce an end-to-end online sales platform even before its debut product; the Seltos had its market introduction. The brand’s aim is to attract its customers with a personalised and innovative customer experience that compliments the class-leading Kia cars and strengthens its unique brand identity in the country.