Mercedes-Benz India sells 2386 units in Q1 2020 amidst ongoing market challenges
By Devjeet Saha April 15, 2020
Q1 2020 started with a positive customer sentiment and witnessed traction, until COVID-19 lockdown lead to a complete sales stop.
- Despite facing challenging market conditions, ongoing macro-economic headwinds and the current shut down, Mercedes-Benz India registered 2386 units (Jan-Mar 2019: 3885 units)
- Mercedes-Benz India has been the first manufacturer to launch a ‘Made in India, for India’ BS6 vehicle (S-Class 350d) in Jan-2018 | The company has shifted to BS6 portfolio by Dec-2019
- Mercedes-Benz has shifted to BS 6 models way ahead of the deadline leading to less volatility for its dealers
- The comprehensive and early shift to BS6 also led to temporary unavailability of volume models like CLA, GLA and GLS.
- The newly launched GLE 300 d SUV continues to have a waiting period of 3 months
- The fascinating A-Class Limousine showcased at the Auto Expo 2020 continues to get very positive pre-launch customer response
- Mercedes-Benz temporarily suspended its operations as a precautionary measure since 21-March; this was followed by all dealerships’ closure since then
- Mercedes-Benz India and its dealer partners’ current priority is to focus on supporting its customers’ requirements wherever possible, working remotely
- Increased focus on new modes of digital sales like the e-commerce venture launched in Oct-2019
- Mercedes-Benz as part of its social responsibility is supporting the community by help setting-up a temporary hospital in Chakan, donating ventilators and also supporting BPL families