Mercedes-Benz launches A-Class Limousine and rolls out AMG A 35 4MATIC
Mercedes-Benz has launched the much-awaited A-Class Limousine in the Indian market, redefining the limousine portfolio and adding new ownership benchmark for the entire industry. The all-new A-Class Limousine is the longest and tallest in its segment. Extremely sporty and equipped with a high level of features and latest technology enrichments the new A-Class, strengthens the limousine offering of Mercedes-Benz. In addition, Mercedes-Benz rolled-out the Mercedes-AMG A35 4MATIC, combining fun to drive and the adrenaline experience associated with an AMG, at the same time adding the practicality of daily usage.
Both these highly anticipated models were rolled-out for the Indian market from Mercedes-Benz India’s state-of-art production facility in Chakan, Pune by Martin Schwenk, Managing Director & CEO and Piyush Arora, Executive Director, Operations.
Commenting on this important product roll-out Martin Schwenk, Managing Director & CEO, Mercedes-Benz India stated, “We are glad to introduce the highly anticipated A-Class Limousine to the Indian market. The A-Class Limousine imbibes all that is core to a Mercedes-Benz product and promises the new generation Indian customers a car that is ‘just like them’. With the A-Class Limo we are offering today’s young and successful luxury car customer a very stylish and sporty car that is very comfortable, highly tech-laden, extremely practical in addition to a hassle free ownership experience driven by an industry first 8 years warranty on engine and transmission. We are confident the A-Class Limo will set a new benchmark in the segment and attract a lot of new customers to the Three Pointed Star.”
“We are equally thrilled to roll-out the first-ever ‘AMG 35 series’ for the Indian market with the AMG A 35 4MATIC. This is also the second AMG model we are locally manufacturing from our production facility, underlining our growing focus on the AMG brand in India and our long-term commitment to our AMG customers. We want the AMG brand to play an even larger role in our overall product offering in India. With as many as seven new AMGs planned this year, we are strongly placed to maintain our firm leadership in the performance motoring segment in India.” Mr. Schwenk added.
The AMG brand over the years has become synonymous with performance motoring in India and remains highly aspirational. The decision to locally produce the second AMG in India underlines Mercedes-Benz’s clear roadmap for the Indian market and the company’s long-term strategic commitment to the Indian customers.
Commenting on the localization of the AMG A 35 4M, Piyush Arora, Executive Director, Operations, Mercedes-Benz India stated, “After the overwhelming market response to our first-ever locally made AMG that has now become a trendsetter, we are extremely delighted to roll-out the second AMG in India- the AMG A 35 4MATIC. This is yet another new production milestone in our India journey, further deepening our commitment to the Indian market. The decision to roll-out the AMG A 35 4MATIC strongly reiterates our significant manufacturing prowess and innovation in manufacturing, developed over the last two and half decades. We are glad to offer world-class products to our Indian customers with substantial local value addition, in the shortest possible time that has created new industry benchmark.”
A-Class Limousine customer profile and #JustLikeYou campaign:
The all-new A-Class Limousine blends style and substance in a unique way and promises to deliver the best and the most intuitive connectivity features, exciting and sporty performance, luxury features and sporty looks. The A-Class Limousine is a car that suits the personality of the young successful Indian youth who can be a luxury dweller, an aspiring professional with a taste for luxury or even a driving enthusiast who wants a dynamic car, without compromising on luxury and practicality. The A-Class Limousine is so versatile that it can become the reflection of one’s own personality; in a way it becomes #JustLikeYou.
Mercedes-Benz India has also launched a 360 degree innovative Integrated Marketing Campaign titled #JustLikeYou across print, digital and social media, amplifying the much awaited arrival of the latest Star from Mercedes-Benz in India.
Industry first 8 years/unlimited kilometer extended warranty on Engine & Transmission:
Mercedes-Benz with the launch of the new A-Class will also offer an ‘industry first’ up to 8 years/unlimited km warranty for Engine & Transmission. The standard warranty for the entire vehicle will be up to 3 years/unlimited km is also the best-in class.
2021 Mercedes me connect in the A-Class Limousine:
The 2021 Mercedes me connect in the A-Class Limousine now offers 3 distinct new features and redefines connectivity:
1. Alexa home integration with Mercedes me connect | 2. Google home Mercedes me connect
3. Parking Solution POIs in navigation system
Lowest Total Cost of Ownership (TCO) for the A-Class Limousine & AMG A 35 4M:
The Mercedes-Benz A-Class Limousine and AMGA 35 4MATIC promises the lowest total cost of ownership in the segment and also the highest Residual Value. The A-Class Limousine’s Compact Service packages starts at Rs. 61,200 for the A200, Rs. 73,200 for the A 200d and Rs. 63,600 for the AMG A 35 4MATIC. Mercedes-Benz A-Class Limousine also offers a standard warranty for 3 years, which is best in class. In the ownership of 4 years, the TCO for A-Limo is lesser than the competition model in the market.