Renault India launches new RXL variant of KWID
Renault India has announced that its flagship offering KWID is now even more accessible for customers, with the launch of the new RXL variant launched with a BS6 compliant 1.0L powertrain in MT and AMT versions. The new RXL variant will be very competitively priced, at INR 4.16 lakhs for the MT and INR 4.48 lakhs for the AMT version.
Renault also shared that KWID has crossed the landmark 3.5-lakh sales milestone in India, and continues to be a major disruptor in India’s mini-car segment. Built on the attributes of being Attractive, Innovative and Affordable, KWID is a volume-driver for Renault India.
Renault KWID strongly resonates with the ideology of the ‘Make in India’ program which advocates making globally competent products for India and the world by co-opting Indian expertise and skill. It is one of the most successful ‘Make in India’ stories led by its 98% localisation, which also contributes to its low cost of ownership.
“The global launch of Renault KWID was in India and showcased the important role of this country in Groupe Renault’s growth ambitions. KWID has been an important contributor to our progress in India. With more than 3.5 Lakh KWID families, we are overwhelmed and grateful for the faith that our customers have bestowed in brand Renault. KWID, which was a breakthrough product in terms of design, innovation and modernity at the time of launch, continues to be a game changer for us,” said Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations.
Renault has also announced a host of attractive offers for customers. These include ‘Buy Now Pay Later’ scheme where customers can buy a Renault car and start paying their EMI after 3 months of purchase. The offer can be availed either at the dealership, on the Renault India website or the My Renault App. There are also offers across the product range including cash offers, exchange benefits and finance at a special rate of 8.25%. These are complemented by additional loyalty offers for its existing customers. Renault India has also rolled out additional benefits for Doctors and Police personnel, under its ‘Care for Caregivers’ program, as a gesture to thank the efforts of the professionals engaged in fighting the COVID-19 battle in India.
Renault has significantly enhanced digital capabilities and portfolios with online booking options and other interventions. Customers can book cars from home on the Renault India website or the MyRenault App at a nominal booking amount, and can also get loan approvals remotely from Renault Finance.
“In the post lockdown scenario, there may be a considerable demand shift from public transport to customers considering the mini-car segment, due to the new normal norms anticipated. In the context of the current situation, a car provides an even more secure environment for family travel and KWID being a very successful product with a strong customer base, may see strong customer preference. Hence, we are making our products and financial offerings even more accessible to new car aspirers,” added Mamillapalle.