Kia India recorded healthy sales of 15016 units in July 2021. The company registered over 76% Y-o-Y growth, as against the industry Y-o-Y growth of 49%. Sonet emerged as the highest contributor to KIN’s July sales with 7,675 units, followed by Seltos and Carnival with 6,983 and 358 units, respectively. The brand also crossed the one lakh sales mark in the CY2021, indicating an improving market sentiment.
Commenting on the sales performance, Mr. Tae-Jin Park, Chief Sales and Business Strategy Officer, Kia India said, “In these tough times, the relentless efforts of our teams and partners have enabled Kia India to achieve a healthy sales momentum in 2021. We are optimistic that the future will witness an uptick in demand for personal mobility with the ease in Covid-19 curbs and heightened vaccination drive across the country. We are also hopeful that the supply chain of the auto industry will be further streamlined in the upcoming weeks and we will be able to make mobility more accessible to our customers. In line with this commitment, we have recently announced a wave of finance schemes for our customers to make their Kia ownership experience seamless, hassle-free and we remain focused to provide the best customer experience with futuristic mobility services.”
Despite the challenges caused by the pandemic, Kia’s sales performance reflects customers’ appetite and demand for the right products, catering to their needs. Recently, the brand has introduced attractive finance schemes for its customers, offering multiple flexible repayment options and other convenience benefits across its entire product portfolio. Kia’s exclusive finance options will be instrumental in empowering customers to choose their desired Kia vehicle. With the industry first and newly introduced ‘Peace of mind’ value-added product, Kia India is extending the best-in-class experience to the new Kia Carnival customers. Apart from the customer-centric initiatives, Kia is also working prominently with its dealer network to make them future-ready, which further helps to enable greater customer loyalty and brand engagement. Recently, the brand topped the Dealer Satisfaction Study 2021 by FADA in association with PremonAsia with 879 points, exceeding the nearest OEM by 101 points.