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Tata Indica is the first indigenous car

We all had a decent and unpleasant experience with Tata Indica. The car had quite a few recalls after the launch. Media spared nothing about the car. Later, in our mind, Tata Indica became an icon for the taxi. But buried deep under these undesirable rubbles lies the story of remarkable success. Tata Indica launched on December 30, 1998. I.DE.A, a globally renowned automotive design house from Italy designed Tata Indica. Rest everything developed at Tata Motors. Tata Indica took the Indian automotive industry to the global platform at 1998 Geneva Motor Show and opened a new gateway. This car made its way to UK roads as CityRover. Tata Indica is a case study in many ways.

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Dibyendu Joardar

An advertising professional with more than 17 years of experience. Started his career in ad agency in Chennai as a visualizer. Worked as Publicity Manager with a garment maker in Mumbai. A industrial photographer, cinematographer, content producer and script writer.

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