Tata Motors rebrands Gravitas as Tata Safari; Bookings open in January
Commencing the New Year with a bang, Tata Motors announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, (codenamed as the Gravitas).
Tata Safari introduced India to the SUV lifestyle, and glamourized the segment in India for other players to follow. For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy.
Announcing the formal branding of its forthcoming SUV as the ‘Tata Safari’, Mr. Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”
The new Safari has evolved to satisfy the new age SUV customers, who demand arresting design, unparalleled versatility, plush and comfortable interiors, outstanding performance for a modern, multifaceted lifestyle. It encourages customers to ‘Reclaim their Life’ with its powerful stance, unmatched performance, effortless drivability, luxurious comfort, spacious interiors and new age connected technology, which make it ideal for both daily commute as well as an exciting family getaway.
The Safari further builds on the legacy of prestige and outstanding performance by combining Tata Motors’ award winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.
Arriving in showrooms this January, booking for the new Safari will begin shortly. Stay tuned for more details.