Ford introduces new automatic variant of EcoSport at Rs 10.66 lakh
By Sanjay Jadhav
July 15, 2020
Delivering more choice and enhanced value to customers, Ford India has introduced a new automatic variant of its bestselling compact SUV EcoSport, at a special price of INR 10.66 Lakh (Ex-Showroom Delhi).
The new Ford EcoSport Titanium AT trim offers six-speed, torque converter automatic gearbox that is paired to Ford’s latest, Bharat Stage 6 compliant three-cylinder 1.5L petrol engine. Like the other automatic Titanium+ trim, the new Titanium variant in the 2020 lineup will also be a performance leader, delivering 122 PS of power and 149 Nm of peak torque.
“With the new Titanium trim in the 2020 EcoSport line-up, we wish more consumers to enjoy the convenience of an automatic without compromising on the fun-of-driving. The outstanding value on offer will ensure that consumers no longer settle for underwhelming automatic technologies available in the market,” said Vinay Raina, executive director for Marketing, Sales and Service at Ford India.
Besides the outstanding performance, the new EcoSport Titanium Automatic offers several other features including segment-first paddle shifters, cruise control, push start/stop for greater convenience.
The variant offers a superior technology with a touchscreen infotainment system with embedded navigation, as well as superior safety with standard dual airbags, traction control system, electronic stability control and hill launch, assist among other features.
The new variant will also be the only automatic compact SUV in its price range to offer globally-renowned mobility and connectivity solution FordPassTM, a one-stop smartphone app meeting diverse ownership needs, at no additional cost.
With a factory-fitted cloud-connected device, owners of the new Titanium trim will be able to perform several vehicle operations — like starting, stopping, locking or unlocking remotely, via the FordPassTM app.
Prioritizing the health and convenience of consumers during the upcoming festive season, the company is accepting bookings for new vehicles via a dedicate online portal, www.booking.india.ford.com.
The online booking portal allows buyers to select, book and avail doorstep delivery of their new Ford, from the comfort of their homes. Customers booking their Ford cars online will get real-time assistance from a booking partner, available six days a week from 9:30 AM to 6:30 PM.
The new booking portal is an extension of the company’s recently announced Dial-A-Ford initiative that enables customers to avail a host of services for their Ford cars via a toll-free number 1800-419-3000.
Ford customers can call the toll-free number to organize pick and drop for servicing or repairs of their cars, avail roadside assistance or even request for test driving a new Ford. The initiative makes safety a top-most priority by ensuring adherence to strict sanitization guidelines. All vehicles are thoroughly disinfected by trained Ford staff at the time of pick-up and before delivery to customers.
The Ford EcoSport has been setting a benchmark in value of ownership with 3-year or 100,000 KM standard warranty, longer service intervals of 10,000 KM, compared to 5,000 KM for most compact SUVs. Ford EcoSport owners spend as low as INR 1,400 for scheduled service in the first year while the 100,000-KM or 10-year service is surprisingly affordable at just INR 4,700.
