GLIMPSE – BMW Group India

BMW India

Bayerische Motoren Werke AG, or in English, ‘Bavarian Motor Works’ is what popularly known as BMW, globally headquartered at Munich, Germany.

The company started India operation in 2006. Apart from premium cars and motorcycles the group also renders financial services to their premium clients. Till date, BMW Group India has invested INR 5.2 billion in BMW India and INR 7.3 billion in BMW Financial Services India.

BMW India has its headquarter and training center in Gurugram NCR, Hariyana. The company has a manufacturing plant in Chengalpattu, near Chennai and parts warehouse in Mumbai. BMW India is a 100% subsidiary of BMW Group.

BMW India

The India operation has more than 650 employees. Addition to this BMW India has created more than 3000 jobs in the dealer and service network. There are 43 sales outlets in India.

BMW Group Plant Chennai, situated in Mahendra World City at Chengalpattu. It is around 36 km from Chennai Airport and around 58 km from Chennai Central railway station. The place is well connected by road and rail. The plant started its operation on March 29, 2007, rolling out BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 6 Series Gran Turismo, BMW 7 Series, BMW X1, BMW X3, and BMW X5. Soon the plant will start rolling out MINI Countryman.

BMW dealers across the country displays all the products rolled out from the Chennai plant along with BMW X6, BMW Z4, BMW M3 Sedan, BMW M4 Coupe, BMW M5 Sedan, BMW M5 Gran Coupe, BMW X5 M, and BMW X6 M. Also available, BMW i8, a plug-in hybrid sports car as Completely Built-up Unit (CBU).

In 2017, BMW Motorrad started India operation officially, as a part of the Indian subsidiary of BMW Group India. Till date, there are 7 outlets and more coming up. Motorcycles from the diverse segment are available at the outlets as Completely Built-up Unit (CBU). To choose from one has: Sports – BMW S 1000 RR, BMW R 1200 RS | Adventure – BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 XR, BMW F 750 GS, BMW F 850 GS | Roadster – BMW R 1200 R | Heritage – BMW R nine T, BMW R nine T Scrambler, BMW R nine T Racer | Tour – BMW R 1200 RT, BMW K 1600 GTL, BMW K 1600 B.

Since the launch of MINI in 2012, it has established its brand in premium small car segment through five sales outlets. Presently models available in India are – MINI 3 Door, MINI 5 Door, MINI Convertible, MINI Countryman and MINI Clubman.

The International Purchase Office (IPO) is situated at Gurugram NCR, Hariyana. This office focusses on sourcing suppliers of materials and various services from India, required for their international production network.

BMW Financial Services India is headquartered in Gurugram NCR, Haryana and is a 100% subsidiary of the BMW Group. This branch of BMW Group caters to BMW retail customers, fleet owners, corporate customers, and commercial finance solution seekers. As a corporate agent, BMW Financial Services India also provides insurance solutions to their clients.

The BMW Group

  • Four premium brands – BMW | MINI | Rolls-Royce | Motorrad
  • 31 production and assembly facilities in 14 countries
  • Global Sales Network in 140 countries
  • 2,463,500 passenger vehicles sold worldwide (2017)
  • 164,000 motorcycles sold worldwide (2017)
  • Worldwide profit before Tax INR 774.60 billion (2016)
  • Worldwide revenue amount INR 7,43.69 billion (2016)
  • 124,729 employees worldwide (31st December 2016)

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An advertising professional with more than 17 years of experience. Started his career in ad agency in Chennai as a visualizer. Worked as Publicity Manager with a garment maker in Mumbai. A industrial photographer, cinematographer, content producer and script writer.