Piaggio India launches Ecommerce
- Ecommerce of retail to enable customers to buy their favourite Vespa and Aprilia from the comfort of their homes
- Convenient and secure end-to-end retail journey for the customer across browsing, booking to payment on exclusive stores of Vespa and Aprilia online
- Integration of dealerships across India on the online platform for ease of access towards sales consultations and seamless product delivery
- Attractive retail and finance offers for online booking, with booking amount of Rs 1000/- get online offers, low-interest retail finance for the purchase of Vespa & Aprilia and many more benefits
- Empowering customers to avail individual mobility and raise the bar for customer experience in the premium two-wheeler segment
Piaggio India today introduced the e-commerce platforms with two exclusive online stores for its iconic brand Vespa and racing legend brand Aprilia. Now, customers can explore all the range of Vespa and Aprilia scooters, immerse in its rich legacy and exciting high performance, select their city, dealership. They can access information on the product and technical specifications of the models, check the impressive range of colours, learn about the Ex-Showroom and On-road prices, calculate the EMI, apply for a loan and book online by paying RS 1000/-, at the click of a button; with this booking at a click of a button they will be able to avail a host of benefits.
The new initiative is an effort towards enriching the customer experience in the journey of delivering differentiated value proposition; Piaggio India has always been looking forward and creating specific solutions for its discerning customer with its global range of 2-wheeler products and the customer experience across the touchpoint. Piaggio India is further exploring various solutions online for its customers in the near future which will enhance their experience further. In the given situation, this solution would also provide great relief to all the aspiring buyers of two wheeler to move ahead in owning the world class products from Vespa and Aprilia range.
Our dealers will now be able to connect with our customers through this platform, can receive booking on customer’s choice of scooter and get in touch with the customer, provide consultation on all their queries and facilitation. They can get customers documents on email and complete the registration and then the delivery of Vespa and Aprilia at the doorstep of the customer by trained professional from dealership.
Commenting on the launch of e-commerce platform for Vespa and Aprilia, Mr. Diego Graffi, Chairman and MD, Piaggio India said, “As a global brand, we are always focussed towards providing the best in class experience to our esteemed customers. We look forward to deliver best solutions in the given situation to ensure that we help address concerns of our customers. Our new online shops is a step in that direction; with the digital footprint, Vespa and Aprilia’s retail facilitation bringing our dealers online to provide a contactless service. We are constantly innovating with our products and processes to address the needs of changing times, and we have planned many more initiatives in near future for our customers. We are committed to facilitate our customers to experience our world class brands and products to fulfil their needs of mobility and empower to enrich their individual lifestyle with adequate safety in the current situation.”
Piaggio India has opened its Vespa and Aprilia dealerships in a staggered manner and are operating them in a safe environment. The teams are following social distancing protocols including contactless greeting, wearing protective gear and using hand sanitizers while addressing the sales and service needs of the customer, and the online platform will further help the process of buying in the current times.